Sneakers with iconic status
Café magazine has a page where I answer readers' questions about style, shopping, etiquette and fashion. By far the most common question is "Which sneakers should I buy?"
It doesn't matter what your style is, everyone is interested in sneakers. Since the range and models are huge, I usually answer something like this:
"Choose a timeless shoe that you can wear with any outfit and in most situations. The more minimalist the design, the easier it is to use the shoe in everyday life."
Tretorn's iconic Nylite is exactly that shoe.
The model was introduced in 1967 and is often described as the world's first luxury sports shoe. Initially launched as a tennis shoe, Nylite was worn by several stars in major tournaments, including Björn Borg at Wimbledon in 1976. At the time, the shoe was considered functional with its durable canvas and resilient rubber sole.
56 years later, the Nylite is more relevant than ever, which is the finest proof that a product is ingeniously designed. I wear my Nylite with jeans, shorts and even suit pants. Since the shoe is so slim in shape, it feels elegant when worn with a slightly wider linen suit pant, as in the picture here.
That's the big advantage of tennis shoes - unlike models designed for basketball or running - they go with everything. So it's no coincidence that Nylite became an immensely popular shoe at American Ivy League universities in the 70s and 80s. In 1980, the shoe was featured as a key piece of clothing in The Preppy Handbook, where it was described as "the tennis shoe of choice" and its status as part of the preppy style was solidified.
Nylite has also reached iconic status in popular culture, especially in the US where countless celebrities, including Billy Joel and Arnold Schwarzenegger, have worn the shoe in various contexts.
Trends come and go - Nylite remains. There's something incredibly appealing about a fairly simple shoe from 1967 feeling much more modern and useful than all the futuristic (read clunky) sneakers that luxury fashion houses sell for smaller fortunes.
Less is more.